Looking to venture into a partnership with a client to offer digital marketing services? Get off on the right foot using a solid digital marketing services contract. Unsure where to start? Check out our ready-made digital marketing agreement templates, which are downloadable in various file formats, including PDF! Establish a solid middle-ground for your digital marketing services in a streamlined way. Download the agreement template that meets your needs. Browse today!
A digital marketing services agreement is an agreement between a digital marketing agency (the service provider) and the client. It is a document that details the terms under which the provider will offer their services, which may include but are not limited to social media marketing, consulting services, advertising, and website design. Apart from services, the document also covers the payment agreement, termination of services, and other legal responsibilities of both parties.
Writing contracts or agreements can be daunting and scary. It requires prudence and strong attention to details. This is why a lot of people are always in the context of things going wrong when talking about legally binding contracts. On a positive note, agreement documents should be an act of good faith, a way to help all parties find their middle ground on what’s expected. As such, having a solid marketing plan from the outset should help you save any misunderstandings down the line.
Without further ado, let’s discuss some tips to guide you in making the agreement paper that can help you and your client.
To start off, write your message of gratitude. Be polite. Then, state your goals for your client’s best interest upon writing the agreement. Explain that the document outlines what the client can expect from you, and your expectations from them.
Just a reminder to keep your verbiage personalized. Using a generic one might not make much sense.
Explain the overall aims of the marketing contract. Provide just an overview of your goals and how you will meet them. Do not specify all details about the actual steps. And, be sure to add a reassuring statement that you will meet the goals.
As a rule of thumb, be sure to outline any mitigating factors early on in your agreement. This will help both parties face reduced or lesser charges should there be legal issues.
Provide specific details on the services you plan to provide for the client. The scope of work section in your agreement may cover milestones, reports, deliverables, and end products that are expected to be provided by you, the performing party. Always remember to be specific in order to avoid any disputes. For example, a disagreement between parties on what should have been delivered, and a review of the SOW does not support one interpretation over the other.
Furthermore, make sure your contract clearly discusses what’s excluded. Also, do remember that you may sometimes not be the right fit. So, in terms of contract cancellation, be sure to specify what responsibilities you have with each other during the course of work.
In legal terms, this refers to any fact or circumstance that lessens the severity or curability of a criminal act. These factors may include an ability for the criminal to reform, mental retardation, an addiction to illegal substances that contributed to the criminal behavior, and past good deeds, among many others.
Any ambiguity in this section in your agreement may result in disputes or disagreements on things that are meant to be delivered. However, due to ambiguity, a review of the scope of work will not be able to support one interpretation over the other.
Creating a digital marketing agreement is vital in protecting your rights, as the provider, and that of your client. If you’re considering using templates, be sure to choose the ones that do not favor any party. Some templates are written in a way that favors the provider over the other and vice versa.
Writing agreements can be troublesome if you’re not careful enough. That’s why you need to iron out everything before putting the things you’ve agreed upon in the document. Indeed, writing a digital marketing services agreement is “scary”, as they say, but if you have a clear outline of your marketing plan, you can start off on the right foot. To help you make your work easier, browse and download our templates today!
